What Questions to Ask Before Designing Your Logo?

To begin, what is a logo? A logo is a visual symbol that identifies your company's name on sight.

1. What types of logos are there?


There are seven categories:

  • Wordmarks

  • Letterform

  • Pictorial

  • Abstract

  • Mascot logos

  • The combination mark

  • The emblem


2. Which type of logo would best suit my company?


The answer is, it depends on your BUSINESS NAME and what services you provide.

Usually Wordmark and Letterform logos works best to help consumers remember your name better than abstract logos. For example, if you have a short company name like Uber, a wordmark logotype could work well. 

3. What should your logo convey then?


Your logo should tell people what your company is all about. It should say you’re different from your competitors and you’re a real business and a professional .

A good example of a great logo is Amazon, which is represented by the company’s name, with an arrow below it pointing from the “a” to the “z,. “The arrow symbolizes friendly customer service and conveys amazon offers everything from A to Z.

4. How to choose the best logo colors for your logo?

When creating your logo, the color palette you choose should tell your brand story to your target audience. Colors evoke emotion and feelings in different ways. By using colors stratigically you can make your audience feel a certain way about your brand.

For example, Blue is a safe color which coveys security, so for companies Health or Insurance—blue does an admirable job. While purple is the favorite color of most female consumers which conveys a feeling of truthfulness, well-being and holistic renewal.

5. What fonts should I consider when making the logo?

Fonts, convey and inspire various emotions just like colors. Different fonts work best for different businesses.

For example, the font used on a logo for a legal firm must convey honorability, strength and justice and for that purpose choosing a bold, straightforward font will be suitable.

6. Should I design a logo myself or hire a graphic designer to do it?

Once you decide on the logo colors, shapes and fonts, you must communicate your preferences to your graphic designer. Working with a graphic designer is a must since they understand what a good logo is and how it needs to scale and function across different media and different marketing channels.


7. How much will it cost?


From DIY design to working with a graphic designer, depends on the logo concept, design and revisions and deliverables and the pricing will vary.


8. Where should I display my logo?


You can display your logo online, on your website, on digital ad campaigns and on social-media sites where you have your business profiles setup like Facebook, Twitter, Instagram, Linkedin and Pinterest. For Offline, you can use your logo on your front door, signage, business cards, marketing materials, invoices, uniforms, company stationaries and contracts.

9. What are some mistakes to avoid?


The worst mistake to avoid, is settling on a logo before seriously considering your key competitors’ logos. If your logo is similar to your competitors, customers might not be able to differentiate your business and because of this you could lose them.

10. Is it too soon to worry about how my logo will look in 10 years?


The Secret for a strong logo is to get it right from the start, then fine tune as needed over time.


Feeling inspired? Capsaicin Designs is a graphic design studio specializing in Logo Design for small businesses with a quick-turnaround. We will work with you to design a professional logo that will make the right first impression with long lasting results.


Hire me for your logo project today!



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