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Frequently Asked Questions,
Capsaicin Designs, Boylston, Metrowest, Ma.

Here are a handful of common, and not-so-common, Client FAQs and Q&As, that you might have with regards to working with Capsaicin Designs, a full-service graphic design studio.

If you have any other questions relating to logo design, brand identity/branding, graphic design, website design that isn’t addressed in the following Client FAQs and Q&As, then please don’t hesitate to reach out:

write: info@capsaicindesigns.com
 

Pricing and Contracts

Logo Design

What graphic design services do you provide?


Pretty much everything. I can help you with: Web design Logo design Print design Packaging design Illustration Photoshop Video Editing …and more. If you want graphic design services, chances are, we can help you get what you need.




How much are your graphic design services per hour?


I charge both flat rate and hourly on the project depending on the scope of the project. At the beginning of the project, I will meet with you to talk about your budget and how i can help.




Who has the rights to my files once the project is over?


You do! you get it all. That includes the copyright. We don’t attempt to retain any rights on the work, although we do like to use what we have created for you to give our portfolio a boost. We believe in making EVERY project a portfolio piece.





Logo Design

Logo Design

What will the logo design process be like?


Once the agreement papers are signed and a 50% upfront is paid, You will submit a Creative Brief questionnaire, so that I'll have an idea of what you are looking for and a base to start the design work. Within 3 to 5 business days you will receive your initial concepts (the number of concepts you receive is based on which package you purchased).

To speed up the process here are 3 recommendations:
Fill out the creative brief questionnaire completely. Provide as much details as you can, so i can get it right the first time. Talk to me to get a clear idea of what you want to see in your logo. If you are indecisive, the process can take longer.




How long does a logo design take?


The turnaround time for a logo from sales to completion is typically 2-3 weeks, subject to my workload which will be discussed before any payments are made. Timescales are also dependent on response time, and any additional changes to designs.




Do I have to be local to work with you?


Nope! I work with clients all over the US.




How many logos do I get?


Following the design phase, you will be presented with the logo options based upon agreed objectives. Once final payment has been made, you will own the copyright to the final agreed design.




What if I want to make a change to a logo?


That's no problem at all. When the first set of designs are presented to you I will explain why design decisions have been made. At this point you will have the opportunity to provide feedback and request modifications if required. You can request as many changes as you want, however up to 4 revision rounds are included within the typical project scope. In the unlikely event that additional revisions are required beyond this, they will be charged at a cost of $50.00 per revision round, and will be added onto the final invoice.




How much input do I have in the process?


A lot! Your input and feedback is crucial to this process. We’ll start with a lot of questions about your needs, your likes, your wants and work with you to develop just the right look and functionality.




How does Copyright & Trademark Registration work?


On completion of the logo design project, and once payment has been made, the copyright for the final agreed logo is automatically transferred to you. Copyright protection means that the copyright holder of the work retains exclusive rights to print, display and distribute the design. This is what's transferred to you, and means you can do anything you want with the logo. I only ask that I can include the logo in my portfolio as an example of work carried out. Trademark registration on the other hand is something that will need to be carried out by a trademark attorney, or you can do it yourself through the government website. If this is something you plan to do I can refer you to a company that I frequently use and can recommend. Trademarking the logo will allow you to add the ® symbol and it also provides legal protection to anything confusingly similar within the locations and categories you register the logo in. If this is something you plan to do, let me know so I can provide a variant with the ® in the final set of files to use once the registration has gone through.




What if I don’t like the first set of logos at all?


We'll jump on a call, and we'll work together to establish what's not working, why, and we'll work out a direction so we can proceed with the project. It's worth noting that the designs presented to you will be based on goals agreed with you before the design phase begins. This will include information about your business, competition and target audience. I focus my design decisions on goals, which I will explain when presenting the designs. This will mean I have considered your business, target audience and competition. As a logo is a strategic tool it doesn’t need to be liked by you personally, but should instead perform for your business, and this is something I will discuss with you. I will cooperate with you to throughout the project to ensure the design achieves all goals agreed upon, which will include any specific requests made before starting the designs. It’s unlikely to happen, however, if after attempts to find an ample solution you still dislike the designs presented to you, you don’t need to make full payment. Before starting the project I take 50% deposit which is non refundable, but if you don’t like the work done for you, you don’t need to pay the final 50%. But I will retain ownership of all designs, ideas and work carried out during the process.




What do I get?


Once your logo design is completed and depending on the package purchased, I will supply a comprehensive kit of files to allow the use of the logo across various mediums. Below is a summary of what I will provide: CMYK version – Full colour printing is made up of only 4 colours: Cyan, Magenta, Yellow and Black. These 4 colours mix together to build up any images you can imagine. You will need this format when you require printed material that displays full colour images on the same page. Provided in Vector (Ai/PDF/EPS) format. Pure black version – Like it says, this version is pure black version of your logo. This is ideal for black and white, or single colour documents. Provided in Vector (Ai/PDF/EPS) format. Pure white knockout – Want to use your logo over a dark photo, or on a solid dark colour? A white version solves colour and visibility issues to give the best result. Provided in Vector (Ai/PDF/EPS) format. RGB version – Unlike print colours, screen colours are made up of Red, Green and Blue, mixing the light of each colour to make up the full colour spectrum. Your logo will be provided as an optimised Jpeg file format, and transparent PNG, as well as SVG, which is a vector version for digital use. Favicon – A 32 x 32 favicon of your logo will be created for use on your website. Copyright Ownership – I will transfer copyright ownership of the final agreed logo. A PDF User Guideline Document – A document explaining how to use the logo files.





Branding

Logo Design

What is brand identity design?


Just like nike's swoosh symbol, or apple's apple symbol — while symbolism is often the first element of a brand identity that comes to mind, it’s also just one aspect. Consider what a potential customer might see when doing business with you — signage, a reception desk, vehicle graphics, uniforms, carrier bags, invoices, receipts, social media profiles, right down to the style of photography and the typefaces used in your marketing literature. The design of these items should reflect the quality of what you sell, otherwise there’s a disconnect between what people see and the impression you want to give. A thoughtfully designed visual identity is an investment that, when combined with an excellent product or service, pays off year after year, and plays an important role in helping to turn potential buyers into loyal customers.




What does it cost?


Quotes depend on the company. Rebranding a large multinational with a 100-year history is a different proposition to designing a logo for a new corner shop. That’s why there are some things I need to know before I can send a proposal. To start the conversation, send me an email telling me about your business, where you want to take it, and how you’d like me to help.




How long does it take?


This is another that depends. Past projects have lasted anywhere between three weeks and six months, mainly determined by the amount of items that need to be designed, but also due to the number of people that need to be convinced on the strongest design direction. Time frames are always set out before a project begins so you know exactly what to expect when working together.




What’s your design process?


Most of my work includes the four stages of research, creative strategy, design, and implementation. They’re briefly explained here.




Do i get a brand identity and styling guide?


Yes and No. This purely depends on the budget of the project.





Website Design

Logo Design

What will the logo design process be like?


Once the agreement papers are signed and a 50% upfront is paid, You will submit a Creative Brief questionnaire, so that I'll have an idea of what you are looking for and a base to start the design work. Within 3 to 5 business days you will receive your initial concepts (the number of concepts you receive is based on which package you purchased).

To speed up the process here are 3 recommendations:
Fill out the creative brief questionnaire completely. Provide as much details as you can, so i can get it right the first time. Talk to me to get a clear idea of what you want to see in your logo. If you are indecisive, the process can take longer.




How long does a logo design take?


The turnaround time for a logo from sales to completion is typically 2-3 weeks, subject to my workload which will be discussed before any payments are made. Timescales are also dependent on response time, and any additional changes to designs.




Do I have to be local to work with you?


Nope! I work with clients all over the US.




How many logos do I get?


Following the design phase, you will be presented with the logo options based upon agreed objectives. Once final payment has been made, you will own the copyright to the final agreed design.




What if I want to make a change to a logo?


That's no problem at all. When the first set of designs are presented to you I will explain why design decisions have been made. At this point you will have the opportunity to provide feedback and request modifications if required. You can request as many changes as you want, however up to 4 revision rounds are included within the typical project scope. In the unlikely event that additional revisions are required beyond this, they will be charged at a cost of $50.00 per revision round, and will be added onto the final invoice.




How much input do I have in the process?


A lot! Your input and feedback is crucial to this process. We’ll start with a lot of questions about your needs, your likes, your wants and work with you to develop just the right look and functionality.




How does Copyright & Trademark Registration work?


On completion of the logo design project, and once payment has been made, the copyright for the final agreed logo is automatically transferred to you. Copyright protection means that the copyright holder of the work retains exclusive rights to print, display and distribute the design. This is what's transferred to you, and means you can do anything you want with the logo. I only ask that I can include the logo in my portfolio as an example of work carried out. Trademark registration on the other hand is something that will need to be carried out by a trademark attorney, or you can do it yourself through the government website. If this is something you plan to do I can refer you to a company that I frequently use and can recommend. Trademarking the logo will allow you to add the ® symbol and it also provides legal protection to anything confusingly similar within the locations and categories you register the logo in. If this is something you plan to do, let me know so I can provide a variant with the ® in the final set of files to use once the registration has gone through.




What if I don’t like the first set of logos at all?


We'll jump on a call, and we'll work together to establish what's not working, why, and we'll work out a direction so we can proceed with the project. It's worth noting that the designs presented to you will be based on goals agreed with you before the design phase begins. This will include information about your business, competition and target audience. I focus my design decisions on goals, which I will explain when presenting the designs. This will mean I have considered your business, target audience and competition. As a logo is a strategic tool it doesn’t need to be liked by you personally, but should instead perform for your business, and this is something I will discuss with you. I will cooperate with you to throughout the project to ensure the design achieves all goals agreed upon, which will include any specific requests made before starting the designs. It’s unlikely to happen, however, if after attempts to find an ample solution you still dislike the designs presented to you, you don’t need to make full payment. Before starting the project I take 50% deposit which is non refundable, but if you don’t like the work done for you, you don’t need to pay the final 50%. But I will retain ownership of all designs, ideas and work carried out during the process.




What do I get?


Once your logo design is completed and depending on the package purchased, I will supply a comprehensive kit of files to allow the use of the logo across various mediums. Below is a summary of what I will provide: CMYK version – Full colour printing is made up of only 4 colours: Cyan, Magenta, Yellow and Black. These 4 colours mix together to build up any images you can imagine. You will need this format when you require printed material that displays full colour images on the same page. Provided in Vector (Ai/PDF/EPS) format. Pure black version – Like it says, this version is pure black version of your logo. This is ideal for black and white, or single colour documents. Provided in Vector (Ai/PDF/EPS) format. Pure white knockout – Want to use your logo over a dark photo, or on a solid dark colour? A white version solves colour and visibility issues to give the best result. Provided in Vector (Ai/PDF/EPS) format. RGB version – Unlike print colours, screen colours are made up of Red, Green and Blue, mixing the light of each colour to make up the full colour spectrum. Your logo will be provided as an optimised Jpeg file format, and transparent PNG, as well as SVG, which is a vector version for digital use. Favicon – A 32 x 32 favicon of your logo will be created for use on your website. Copyright Ownership – I will transfer copyright ownership of the final agreed logo. A PDF User Guideline Document – A document explaining how to use the logo files.





Graphic Design

Logo Design

What graphic design services do you provide?


Pretty much everything. I can help you with: Web design Logo design Print design Packaging design Illustration Photoshop Video Editing …and more. If you want graphic design services, chances are, we can help you get what you need.




How much are your graphic design services per hour?


I charge both flat rate and hourly on the project depending on the scope of the project. At the beginning of the project, I will meet with you to talk about your budget and how i can help.




Who has the rights to my files once the project is over?


You do! you get it all. That includes the copyright. We don’t attempt to retain any rights on the work, although we do like to use what we have created for you to give our portfolio a boost. We believe in making EVERY project a portfolio piece.